Specialized B2B platform tailored for Wellas professional partners.
We built a scalable web solution for Wella Red that enables registered partners to browse products, place orders, and access exclusive business offers.
Challenge
Wella needed a B2B platform to digitize ordering for salons and professional clients. The manual order process via calls and emails was inefficient, and partners lacked access to real-time product data, pricing, and promotions.
Solution
We developed a custom B2B portal with user login, partner-specific pricing, product search, order history, promotional modules, and ERP integration for real-time inventory and order sync. A notification system alerts users to new campaigns or restocks, and educational content is also made available to key clients.
Result
The platform improved ordering speed, reduced manual workload, and helped Wella strengthen relationships with its professional network. It also enabled data-driven management of promotions and client engagement
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